So what they quoted doesn't seem TOO out of line - given that it is the San Francisco/Bay Area.
The other piece is that I really liked the doctor who gave the presentation, and the coaching staff I met seem to be very committed and hands on.
I should mention that the 25.00 weekly fee includes a urine test to check to make sure that you are in ketosis. Which is probably some variant on a Ketostix - which alas - can be fairly unreliable.
I have a Ketonix breath analyzer which is much more sensitive and accurate, which I used when I was trying to get into ketosis on my own. (
www.ketonix.com - no affiliation, just a happy customer)
After more internet sleuthing, and sleeping on it over night, I'm going to go ahead and sign up today.
I know myself, and the accountability is a huge thing for me. I don't think I'll stick to it on my own.