The number of overweight people is growing in my country as well. Obesity among children is becoming a matter of concern.
My parents were born in the 40s, they were children during the war and were constantly hungry: overfeeding us, persuading us to clean our plates at meals was one of their way to express their love.
I am 47 today, and still argue with my mother when we eat at her… she can’t understand why we don’t eat it all, I cant understand why she doesn’t cook less…!!!!!
The idea of eat-it-all is still very strong, as is the idea that a fat child will lose weight when he/she will develop.
Nutritionists have started to visit schools and try and teach children the importance of a healthy diet, but fighting against a mentality is the worst battle ever.
“why should I give my kid a piece of fruit as a snack if he/she does not like fruit? He/she is hungry and wants a croissant, he/she needs to grow”.
I try not to make the same mistake with my daughter, but surely I make others: when I was a kid and a teenager I used to walk to school (and my mother was a housewife); now I drive her and go straight to work. Of course its more practical, but funny enough I drive her also to the gym where she plays volleyball… (I don’t want her to walk alone when it’s dark but still, I used to go by myself when I was her age).
Smokers or drinkers are tolerated and forgiven. Fat people aren’t.
Yet, we all rationally know none of the above is healthy.
The triumph of appearance.


). I've also seen people be much more openly discriminating against the obese, much more so than in the US or Germany. DH has had comments made to his face by strangers about his size, I've been laughed at while exercising, and yesterday a doctor told me to just "stop eating" when I asked him what sort of exercise I could do after he diagnosed me with scoliosis. It doesn't help matters that the clothing industry has not caught up AT ALL and clothes run much smaller than even in Germany. Additionally, bras are all B cups and they just make the band bigger so I can't even tell you how many women have got to be in a lot of pain because of that!

That being said, the economy is booming here so you're getting an always increasing middle class and, yes, those individuals do seem to spend more time/effort/money on their appearance. Part of that, though, is that clothes are freaking EXPENSIVE here so it makes sense to buy something that's high quality and flattering vs something that's cheaply made (but still expensive!). I do think part of that too is that when Americans visit here they're visiting very touristy areas (read rich neighborhoods) so those Brazilians have a high disposable income and will certainly look more dressed up to our American eyes. If anything the Brazilians in those neighborhoods are going to be quite a bit richer (compared to the average Brazilian) than the visiting Americans, so it would be like comparing a middle-class American's investment in clothing and beauty to a rich American's investment in clothing and beauty. 