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Thank you for the interesting post about the price of the BodyBugg going down to approximately the same price as the GoWear Fit. Here is my prediction as an ex-marketing person: Originally Posted by L144S
I just renewed BB for $79 for the year. I got an email yesterday and my contract is up friday?- Month to month – NOW $9.95 (regularly 14.95, a 33% savings)
- 6 month – NEW $49.95 (new option)
- 12 month – NOW $79.95 (regularly $99.95, a 20% savings)
The company has three nearly identical products. They need to target the products to specific audiences or markets and there isn't enough differentiation among them to do that. So, they will 1) Discontinue the Bodybugg and keep the GoWear Fit (better name for men who might want one). This will be targeted to the average consumer looking to get healthier like us. 2) Keep the Sensewear, add a few bells and whistles and market it more toward upper end health professionals for their clients or some other market niche that allows the company to price it higher.



on getting one for your birthday.