I think it's the little snide comments and judgements that feed the crash diet industry (and thus indirectly the obesity epidemic).
Most women do not go on their first diet (and sometimes their 50th) to become healthier, but rather for social acceptance/admiration. When you're not dieting for health, you often aren't concerned with dieting in a healthy way, or even whether your diet is healthy or even safe. And when health isn't the first priority, speed tends to be (after all, who wants to be the disgusting, hideous cow for a minute more than they have to be). And rapid weight loss is too often the very antithesis of healthy or permanent. Yet still, the advertisments on tv and radio are starting up for the annual "getting ready for bathing suit season."
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