I'm so encouraged by all the things I'm seeing directed at kids lately! The whole grain change in General Mills cereals, the commerical you mentioned (I saw it too, it's pretty catchy!), and at a school I visited today, the kids are being encouraged to exercise at home and record their exercise to earn points. Not sure what the points are for...hopefully not a pizza or ice cream party!
Still, it's great that good messages are going out to kids. I'm sure most, if not all, of us had weight issues as kids...think of how our lives would have changed if we had fought this battle back then!