No it is not a plastic keychain - it is pretty sturdy. You will get the keychain when you reach your 10%, then they give "stars" for every 5 pounds you lose to paste on your bookmark, a little key when you reach lifetime and/or goal and a gold star for goal. Years and years ago when I was a WW, they gave a nice pin with the WW logo on it and a "diamond" chip for each 20 pounds you lost. It was quite pretty.
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