
Ok here goes:
Equilibrium
Market research for a weight-loss product as part of a final year university project.
1) Are you?
Under 18 18-25 26-30 31-40 41-50 51-60 60+
2) Are you? Male / Female
Single / Married / Divorced
3) Are you currently watching your weight?
Yes / No
4) How much weight do you hope to lose?
None Less than 1st 1st to 2st 2st +
5) How would you describe yourself?
Sedentary Active Very active
6) How many days a week do you make a
conscious effort to exercise?
Every day 3 to 5 1 to 3 Never
7) Do you exercise to:
Keep fit Lose weight
Other - please state: .................................................. ...
8) Please circle the exercise activities you do
regularly:
Walking Jogging Running Swimming
Weightlifting Press ups Sit ups
Other - please state: .................................................. ...
9) If you regularly walk, jog or run to keep fit, do
you ever deliberately choose a hilly course/one
with steps instead of a level one, in order to
burn more calories?
Yes / No
10) Do you monitor your daily activity levels?
Yes / No
11) Do you own a pedometer and/or heart rate
monitor?
Yes / No
12) If yes, do you use it every day?
Yes / No
13) Do you monitor your food intake?
Yes / No
14) If a gadget were available that could count the
number of calories you burn every day would
you:
Consider buying it
Like to receive it as a gift
Buy it as a gift
Not buy it
15) If you could record the number of calories
you eat every day with this gadget would you:
Use this feature Yes / No
Enter everything you ate Yes / No
Comments:
... .
... .
... .
16) Considering:
Calories eaten greater than calories burned
= a gain in weight
Calories eaten less than calories burned
= loss of weight
Calories eaten equal to calories burned
= staying the same weight
Do you think this gadget would help you
monitor your weight?
Yes / No / Don't know
Comments:
.
.
.
18) If this gadget told you estimated weight loss
would you find this:
Encouraging / Discouraging / Don't know
Comments:
Ok, you can either copy and paste with the answers or just number your answers, I don't mind! Feel free to comment on any questions and if the correct answer isn't there to chose from, make it up!!
Thank you so much for your help!
Jen



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