That's individual. I, personally, don't advocate the xx pounds by xx date or xx lbs each week type of goals, because they can set a person up for frustration, disappointment, and ultimately feeling like a failure simply because they did everything right and the weight didn't come off as fast as it "should have".
The maximum healthy weight loss each week for most people is 1-2 lbs. But, that doesn't mean a person who wants to lose that much each week is going to.
I instead suggest goals that revolve around things that you can control. Actions not reactions. Action goal: I will exercise 3 days this week. Reaction goal: The scale will say I've lost 2 lbs this week. Action goal: I will plan my breakfasts every day this week. Reaction goal: The measuring tape better say I lost an inch on my arms!
As to how often or how big of a goal... that's up to you! I've got a goal to stick to my plan for 99 days without excuses. But, I've also got daily goals: drink more water, eat 5-8 servings of veg & fruit, stay within my points allotment.
I have weight milestone goals, but they have no time line attached. My next is to see 299 on the scale, but I don't know how long that's going to take. One thing is for sure... if I follow my plan for 99 days -some- good will come of it.
![Smilie](https://www.3fatchicks.com/forum/images/smiles/smile.gif)
And I'm going to select a (non-food) reward for myself at the end of 99 days before starting a new goal.
If you do pick a xx weight by xx date goal (people keep motivated it different ways!) , just do keep in mind that even if the scale doesn't show that number by the time that date rolls around that you're still successful and that you've still accomplished a lot!
Wish you all the best with your goal setting! =)