I've always approached the subject like this:
Who am I? Who do I want to be? What is important to me in life?
and the main question: "If I were someone else, would I want to be a friend of mine?"
I do love myself. I am a good person. I have a great sense of humor and I am loyal to my family & friends. I do good things for me, like eating healthy, exercising, and not imbibing in too much alcohol, TV, no drugs, etc. I take care of me. My opinion matters. I don't do things that would knowingly cause bad consequences for myself. I work, I pay taxes, I contribute to society.
This doesn't mean that I don't have flaws, or things about myself that I don't want (or try) to change. Clearly! -I am here for a reason - to get (& give!) SUPPORT for weight loss & weight management.
Love yourself, love others, love life. That's what living is to me.