I think you just have to find what works for you- many people find basic calorie counting works for them.
With me I started out small, first I stopped buying junk food, then when it was all eaten I had to rely more on cooking for myself and planning out my meals. Then when I had the basic concept down I started looking into plans. South beach has been a great plan for me and it's been slow and steady going down but at least it is going down
The next step was adding in exercise (I can't do things all at once or I just make it too hard on myself). I started with a goal of one day a week for ten minutes. Now I exercise a few times a week for half an hour at a time (at least). I also go for walks on my lunch and overall am a much happier and healthier person. I'm still losing weight but it's now through a healthy process.
It takes time to gain and it'll take time to lose- choose something you can do for LIFE- not for a few weeks
