I think it depends on the flavor. The whole wheat and plain ones do have the cardboard like flavor ie too healthy taste, and the ones with extra flavors aren't as bad. You do get used to the healthy taste pretty quickly, espeically if you use a super flavorful filling.
I've found them at Safeway, Giant and Bloom grocery stores. Our Costco doesn't have them in bulk, but they do have the Arnolds flat breads-100 calorie and 6g fiber each.
Aldi's has a Fit & Active flatbread at 90 calories, 9 g Fiber, 9 g Protein, 16 g carbs. Since they are at Aldi's they are more inexpensive too. Gotta love it!
We had them last night for dinner...flaoutout pizzas with newman's own sauce, mozz. cheese, canadian bacon, mushrooms, mixed bell peppers and green onions. Pretty good for 397 calories. We'll make 'em again soon. I might change to a different sauce, need more zing to it. I also used to eat one of the flavors...somethign with garlic and herbs maybe or sun dried tomatoes....when I was not a fat chick just because they tasted good.
I love love love the light ones - not as a wrap but in as a quesadilla with lf cheese and smoked turkey (cooked in a dry frying pan - no oil), served with salsa and nf sour cream. I'm going to try them for pizza next but I don't think I'll ever get really excited about them untoasted/baked/heated until crispy. 9g of protein though is pretty awesome!