I use 'em - I generally buy whatever is on sale, but I prefer the more emollient (thicker) lotions - I've bought Jergens, Dove, Neutrogena, Suave and a couple others. Personally, I think they're all pretty much the same although some smell better than others
Besides, I would be buying lotion ANYWAY, so it's not like I'm spending extra money or anything. And I do like the Dove "Campaign for real Beauty" ads.
we've had some threads on this topic in the past...let me dig up a couple links for ya
Skin Firming Lotions?
Skin firming lotions