Brenda, there's two types of low-carbers in the marketplace: Genuine WOLers like you and I (and the peeps on this board!) then there are the *fad dieters* - the people who jump onto Atkins, South Beach etc because they heard it's a quick fix...this second market is the one Coca-Cola is aiming for with their C2 product. People that don't have a clue, couldn't be bothered reading the book, and are suckers for anything labelled "low-carb", regardless of what the nutritional panel says.
/end rant
Boy, nice stereotyping there, huh?