I told just about everyone that I was losing weight. I am surrounded by supportive people, so they started complimenting me immediately. I don't know how much I believe them, though! I'm a SAHM now, so most people I see are friends. It's not like when I was working and I saw lots of acquaintances frequently. So, the friends are in the know and more likely to compliment or try to notice.
One friend who I see weekly just noted how my outfits can make a difference. Most times, when I see him, I tend to wear blousy, wild-patterened, "hippie" shirts. This last week, I happened to wear a striped, button-down shirt. He said he really noticed the weight loss in that shirt. I was down 25 pounds by then. But, another male friend whom I hadn't seen since I started my weight loss and probably hadn't heard about it, saw me the other day for a good 20 minutes and never breathed a word!
It's kinda like watching your kids grow up. Everyone else comments on how much they've grown and you don't see it too much because you're there for every fraction of an inch.