When I have a small craving, I just drink water. Usually it's boredom that gets me craving food and boredom eating was what kept me at 200 pounds.
My next strategy won't really help you since you're on South Beach but this works for me :O
If I have a serious "OMG I NEED TO EAT THIS NOW" craving, I eat whatever it is I'm craving. However, I don't eat a large amount of it. If I'm craving chips for example, I'll have one or two. A lot of times I just need the taste of something and when I have a tiny bit (making sure I savor the taste) I can get rid of that craving.
As a boredom eater I was used to just eating for the sake of eating. I've slowly trained myself to eat for the taste of food. Whether I eat one or one hundred of something, it will taste the same, so why eat so much just to get the same taste?
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