I do both. I make it when I feel like (I don't use tahini or peanut butter, because I think it's good without either), and I buy it when I feel like it.
Sort of like salad dressings. I usually make my own, but if I see a bottled dressing that looks good and that isn't outrageous price and calorie-wise, I'll pick it up. Sometimes it inspires me to duplicate in a homemade version, and sometimes I'll buy it just for the convenience.
And while plain hummus is quick and easy, with some of the more exotic flavors - it is definitely worth it for me to let someone else do the work. I just don't see myself preparing artichokes or fire roasting red peppers or eggplant.
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