Agreed with jcourtney. It's just for the mix unless otherwise specified. As an example, the nutritional label for the breakfast drink I make has two sets of values. The first is the mix alone, the second specifies it's if you make it with exactly 1 cup of fat free milk.
The company making the mix doesn't know for sure what size eggs you're using, or what brand of oil or whatever else you're using (or percent milk). Different products will have different values so they can't really make an overall statement unless they get very specific, and then it'll be stated on the box.
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