Here's another NYT article which refers to it and basically says "a calorie IS a calorie" in terms of weight loss - but obviously eating healthy is better for your health.
http://www.nytimes.com/2012/07/10/he...effective.html
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Lose 25lbs by 15 April (10 Mar) 
Get to 100 kg (220) by 1 May (7 Apr) 
Be 205 by race day - 14 July
One-derland by 1 Sept
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