While I agree with lessofsarahtolove that you cannot spot reduce, you can train morre efficiently so you create more balance in your body. There is a great book on the subject, called "Shape Training" by Robert Kennedy, who is a reknown fitness authority.
He divides women in more body types than just apples and pears, because truly, there are more combinations. He uses letters of the alphabet to distinguish them:
wide hips relative to shoulder width, full thighs
broad shoulders, thick waist, full thighs and hips
lean limbs and trunk
wide hips, broad shoulders, full thighs, hips and breasts
shoulder width even with hips, wide shoulders, full breasts
shoulder width even with hips, small waist, full breasts
He recommends a specific routine and specific training methods for each body shape. For instance, I'm an A-frame, so he recommends using heavier weights, lower reps on the upper body to build muscle, especially on the shoulders, to offset the wide hips; and lighter weight and more reps on the lower body to tone without adding volume. He also recommends cardio after weights, so you burn more fat.
These are just bits and pieces, the book contains much more than that, I just wanted to give you an idea of what it entails.
It's a good book, I definitely recommend it.