I have a rule for myself - I only get to buy one easter treat for me and it is usually 1 small Cadbury's easter cream egg and I save it until Easter Weekend. Knowing I can have a treat makes me able to ignore all the marketing and not want to binge on chocolate and I have something to look forward to- I get my treat guilt free
Well I'm not a big fan of candy anyway and don't eat it very often but when you are being bombarded with it at every turn (Christmas, Easter, Valentines, Halloween) it is a lot harder to ignore