Could this be the big announcement?
Lose For Good campaign activities available in participating areas only from 8/28/11 to 10/15/11. Weight Watchers will donate up to $1 million as follows: (1) For every 1 million pounds lost during the campaign period, Weight Watchers will donate $225,000, up to $900,000; (2) For each approved “Lose-A-Palooza” social media activity on 9/19/11 Weight Watchers will donate $1.00, up to $75,000; and (3) For each approved check-in with the Lose For Good Community Challenge in the Weight Watchers Community during the campaign period, Weight Watchers will donate $1.00, up to $25,000. Pounds lost by members will be determined by average weight lost per meeting attendance during the campaign period multiplied by total number of attendances during campaign period. Pounds lost by Weight Watchers Online subscribers will be determined by total weight loss recorded in the Weight Tracker during campaign period. All weight losses are subject to our healthy weight loss guidelines. Donations will be made 70% to Share Our Strength® up to $700,000 and 30% to Action Against Hunger up to $300,000. To learn more about the participating charities visit
www.strength.org and
www.actionagainsthunger.org.