I saw a commercial this weekend that really hit home with me. It was for Champion athletic / workout clothes. It is one long take of a fit woman doing push-ups; she is facing the camera and the shot is head-on. The text on the screen and the voiceover say:
Not for a guy.
Not for a dress.
Not for a scale.
Not for a reunion.
Not for a bikini.
Not for a wedding.
Not for anything ...
but me.
LOVE IT.

