I honestly don't like time-based goals because then if I don't meet it, it's always a let down and I end up focused on that instead of the losses I did achieve. I do participate in challenges (which have a set time and aim for a goal weight).. but I also don't place a whole lot of stock in them and getting to that weight.. I just sorta lose as I lose.
I know timed goals do work for some people, helps them keep on track. If you feel like you need them to keep on track, or they'll help significantly, then I'd probably say 1-2lbs per week, which comes out to 5-10 lbs per month. That's the healthy loss rate recommended by most doctors, gives your body time to adjust, and is sustainable even after you leave the initial wooshing losses us higher starting weight folks tend to get at first. 1lb a week, the lower end, also leaves room for you to slip up every so often (it happens to everyone) and still meet your goals.
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