I ran across
this research on the relationship between the shape of the glass we use for drinks and our perception of portion size. Basically, most people ignore the width of a glass and just consider its height when estimating portions. So, if we see juice in a short, wide glass we think there's less of it than if we see the same amount of juice in a tall, thin glass.
This suggests a dieting trick: drink water from a short wide glass, and caloric drinks from a tall thin one.
Kim