I bought some with a label that read "wholegrain couscous". It was more expensive that the others that didn't say wholegrain. My dumb question - is all couscous wholegrain anyway and I fell victim to a marketing ploy? Or can couscous be processed like bread to be made into a less healthy whiter version? It didn't look any different than the other stuff I normally buy.
Couscous is essentially a very small pasta. So yes, just like you can have whole wheat pasta, you can have whole wheat couscous. Compare the fiber to your normal couscous and see where it lies - bet there is more fiber in the whole grain.
Of course, it still might not be whole wheat just because it says whole grain on it...check the ingredients!
I meant to reply and say thank you for answering my question. I appreciate it. I pay attention now to make sure I pick up wholegrain cous cous. It costs more (which seems silly to me as you'd think the processed stuff would be more expensive with all the extra work that goes into it) but it's worth it. I love quinoa, too but I have cous cous on a very regular basis, generally mixed with some fried onion, pepper and garlic. It's a fave side dish. I just found mine at the local grocery store.
My local Woodman's carries the whole wheat cous cous for cheap. I love shopping there, I missed it when I lived in SoCal. Everything is so cheap, and now they have a whole natural/organic/vegetarian section.