Ok, so I know this is a little weird to ask but I have this short essay for the English 12 course I'm taking (I took it in high school but didn't get a high enough mark so I'm retaking it, nearly 10 years later, as one of the courses I need to get in to the respiratory therapy program) and the topic is on persuasive packaging. Essentially, I have to find 2 items that uses persuasive packaging to make the consume want to buy it, either touting health benefits or something else, while not being entirely truthful.
Examples given are:
Schmucker's "Simply Fruit" jam which has mostly fruit SYRUP than just fruit (as implied by the name "Simply Fruit").
Or Tostitos Whole Grain chips that have more grams of sugar in them than their whole grains actually do.
The first item I've chosen is vitamin water. Specifically the ones made by Glacéau. In one bottle there (which has 2 servings in it) there is 32.5 g of SUGAR (in comparison: a 355 mL of Coke has 42, so not a massive difference). The second ingredient is "crystalline fructose"!
But the company uses really bright packaging with nifty names like "Endurance", "Energy", and "Ignite" (which has a label reading: "ur blog is going mouldy. 5weetie*face16 won't stop im-ing u. yup, keeping up with today's 24hr, socially networked world wide web 2.0 is a lot of work..." likely as a way of enticing younger people to buy the product) when it's just basically sugar-water with microscopic amounts (literally and figuratively) of vitamins added in after the fact, with 100 calories per bottle (why does WATER have calories?!)
That's one very strong example for persuasive packaging but now I'm stuck on the second one. Everything I see around me doesn't really claim anything more than what it offers and we don't buy a whole lot of processed food in this house. Basically, anything bad in the house (pop, chips, etc) we KNOW it's bad for us - it's not masquerading as a health product.
So - anyone have any ideas on another item that I could potentially use?