They already have a website up like South Beach. Its at http://www.sonomadiet.com. The cost of the program is $5.00 per week. I'm not sure about that one yet. I'm already on Ediets and may use their meditteranean diet to start.
I've not picked up the book yet, just read the article in BHG Diet magazine I picked up yesterday. I love the mediterranean foods anyway and have Mediterranean diet cookbook. It has some really good food in it.
I also like the idea that on Wave 2 I can have a glass of wine with dinner. This is important since I'll be opening a wine bar/gourmet food store in 2006 in Charlotte.
Amy

That just makes me nervous, so I didn't do it.
I went to the url in the book, but who knows what happened. I signed up the day the online site opened.
There are several sucessful companies around the country that do just that, but not in my area. 

I have to agree, the official site isn't offering a whole lot for the money. Everything can be found in the book for a fraction of the cost, except for the meal planner. However, I've noticed that several people on their forum are complaining about the meal planner and recipes, apparently there are some technical glitches with it. I normally would understand that sort of problem on a brand new website, but their site is owned by the same company that runs the official South Beach site and several other similar sites and it uses the same type of system. They should already have the kinks worked out.
I agree with you and I appreciate your opinion
I tried Ornish, because I do have heart disease, but it was to difficult to stick to. So I tried Ornish'ish and did well for a while, but still couldn't live with it. I've always been intrigued by the Mediterranean diet and was disappointed when our Med diet forum didn't take off. But I think the Sonoma Diet will more than make up for it.