I think for me, it's even more surprising than the fact that eating healthy is freaking delicious.
I avoid the chain supermarkets and go to ethnic markets or to smaller mom-and-pop stores where prices are half of what they are at the big places. Now, I can buy the ingredients for a meal that will last me for 2 days for $8. I remember the days when I would eat mostly junk food, and something like a bag of Doritos, tub of ice cream, chocolate bars and a can of Pringle chips would run $20 (and that's for one day's worth of food!)
Plus, I'm getting to be a pretty good cook nowadays. I never knew it could be so much fun experimenting with cooking. Before this, I was only familiar with a few vegetables (carrots, potatoes). Now, I'm eating zucchini, all sorts of herbs, onions (used to HATE them).
It's kind of a fun way to approach weight loss, where eating right doesn't have to be akin to crawling through a mile of broken glass..



yeah, I'm one of those who has expensive local markets. Even those awesome farmers markets that everyone raves about... well, they're actually one of the MOST expensive places to get produce around here. Even Trader Joes is on the pricey side compared to my local supermarket (which is a chain market, but only located in the Northeast). No store has been able to match or beat the prices I was paying to eat crappy.
)