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Here's some useful info for those who will be out in line at 2am for the day after Thanksgiving Day sale
Target
Status: Doing well, but still falling behind Walmart
What's likely to be on sale: Target will continue to draw in customers with low prices on apparel, DVDs (including TV box sets) as well as toys and videogames. The chain will have a few deals on electronics, but the bulk of their low-priced items will be on low-cost items for holiday shopping.
Prediction: Look for Target to go low as it senses wallets tightening even more in its core demographic.
---------------------------------
Walmart
Status: Tough economic times are boom times for the discounter.
What's likely to be on sale: Everything. The retailer will be cutting prices early and often this season -- like announcing a $10 toy deal at the start of October -- to try to get the scoop on everyone and keep its #1 position. Expect laptops in the $299 range, popular video games for $10 and toys for practically nothing.
Prediction: Walmart will win in holiday sales, but extra-deep discounting will hurt the bottom line.
---------------------------------
Kmart
Status: Struggling and playing major catch-up
What's likely to be on sale: Traditionally Kmart has used Black Friday to move kid's clothes and those prepackaged Christmas gifts you end up buying on the way to a gift exchange you forgot about, so expect extra discounts like last year's 10% off all apparel. If the past is any indicator, shoppers can expect to see great deals on board games -- buy one, get one -- and other toys. And cheap, cheap electronics.
Prediction: Kmart will likely draw in a crowd with a careful selection of low-priced loss leaders.
---------------------------------
Toys R Us
Status: Facing a poor outlook in toy sales this fall
What's likely to be on sale: Young kid's toys and video games will dominate the ads this fall. Also look for Toys R Us to be pushing lead-free and U.S.-made toys. There will definitely be rock bottom prices to aim for consumer's shrinking disposable income.
Prediction: Many BOGO and B2G1 sales will bring in shoppers with young children at home who still expect Santa to shower them with presents.
---------------------------------
Best Buy
Status: Even when the economy is doing poor, consumers still want their gadgets
What's likely to be on sale: HDTVs, laptops, picture frames and GPS. Expect to see extra long lines at Best Buy this year as many first-time Black Friday shoppers looking for new TVs in response to the digital switchover. Dan de Grandpre from Dealnews.com predicts that shoppers will find very aggressive pricing on laptops and Blu-Ray players as well as Insignia and Westinghouse HDTVs.
Prediction: Lines stretched around the block will bring in record sales for the electronics giant.
---------------------------------
Circuit City
Status: Under new leadership, Circuit City will be counting on Black Friday to bring in a profitable quarter.
What's likely to be on sale: Home theater, games and cameras. Like Best Buy, Circuit City will be looking to lure in customers who are upgrading to their first HDTV. Don't be surprised if Circuit City also offers crazy deals for a quality 7.1 surround sound home theater in a box system below $200! Dan de Grandpre from Dealnews.com expects similar laptops deals as well as "wicked" HD TV deals from Circuit City.
Prediction: Circuit City may do well this year by being a one-stop Black Friday shop
---------------------------------
JC Penney
Status: Sales were plunging even before a weak back-to-school season
What's likely to be on sale: As in the recent past, JC Penney will be cutting prices on clothing for the entire family, but will be gunning especially for the teen audience -- at least as shopped for by moms and dads buying presents (while the teens themselves seem only to be heading to Aeropostale).
Prediction: Doorbusters, like the 88-cent items offered this fall, may do better than any new "fashion" lines that the store adds.
---------------------------------
Kohl's
Status: Kohl's is down but not as down as some (like Penney's, which was down 38%)
What's likely to be on sale: Kohl's will be heavily discounting apparel but should also be counted on to provide a large selection of boxed gift items for family and friends. Many of Kohl's best deals will go quick so be sure to get there for the doorbusters. Also expect a celebrity-friendly marketing campaign that will try to lure in youngsters.
Prediction: Kohl's will be cutting prices on loss-leaders to fill up the store with excited customers in order to boost overall sales.
---------------------------------
Sears
Status: Struggling the most (down 62% last quarter) and trying to stay out of bankruptcy.
What's likely to be on sale: Sears will offer alluring prices on clothing and their Craftsman line of tools to bring in shoppers early in the day. Expect in store sales to be complimented with several online only deals! And keep a watch out for competitive prices on big-ticket items and home electronics, which may end up besting Best Buy and Circuit City.
Prediction: With price guarantees and 0% financing Sears will be a busy store on Black Friday.
---------------------------------
Old Navy
Status: Struggling even as consumers head for low-cost brands, down 9% at last check
What's likely to be on sale: Old Navy typically offers up fewer items than most Black Friday retailers but that the deals will still be plentiful on cold weather clothing. Online discounts may be the best bet, as the parent company just merged all of its brands onto one shopping site.
Prediction: Old Navy will draw crowds but it's not likely the deals will inspire long lines.
---------------------------------
Amazon
Status: Riding high on digital sales and low prices Amazon is set up to offer great prices this Fall
What's likely to be on sale: Dan de Grandpre from Dealnews.com predicts that consumers will see amazing prices on home and garden items as well as tools and hardware. Due to moves Amazon took last year he wouldn't be surprised to see them beat other retailers prices in the days and weeks leading up to Black Friday.
Prediction: Amazon will use free or cheap shipping and discounts across the board to come out on top of online retailers this Black Friday.
Here's some useful info for those who will be out in line at 2am for the day after Thanksgiving Day sale
Target
Status: Doing well, but still falling behind Walmart
What's likely to be on sale: Target will continue to draw in customers with low prices on apparel, DVDs (including TV box sets) as well as toys and videogames. The chain will have a few deals on electronics, but the bulk of their low-priced items will be on low-cost items for holiday shopping.
Prediction: Look for Target to go low as it senses wallets tightening even more in its core demographic.
---------------------------------
Walmart
Status: Tough economic times are boom times for the discounter.
What's likely to be on sale: Everything. The retailer will be cutting prices early and often this season -- like announcing a $10 toy deal at the start of October -- to try to get the scoop on everyone and keep its #1 position. Expect laptops in the $299 range, popular video games for $10 and toys for practically nothing.
Prediction: Walmart will win in holiday sales, but extra-deep discounting will hurt the bottom line.
---------------------------------
Kmart
Status: Struggling and playing major catch-up
What's likely to be on sale: Traditionally Kmart has used Black Friday to move kid's clothes and those prepackaged Christmas gifts you end up buying on the way to a gift exchange you forgot about, so expect extra discounts like last year's 10% off all apparel. If the past is any indicator, shoppers can expect to see great deals on board games -- buy one, get one -- and other toys. And cheap, cheap electronics.
Prediction: Kmart will likely draw in a crowd with a careful selection of low-priced loss leaders.
---------------------------------
Toys R Us
Status: Facing a poor outlook in toy sales this fall
What's likely to be on sale: Young kid's toys and video games will dominate the ads this fall. Also look for Toys R Us to be pushing lead-free and U.S.-made toys. There will definitely be rock bottom prices to aim for consumer's shrinking disposable income.
Prediction: Many BOGO and B2G1 sales will bring in shoppers with young children at home who still expect Santa to shower them with presents.
---------------------------------
Best Buy
Status: Even when the economy is doing poor, consumers still want their gadgets
What's likely to be on sale: HDTVs, laptops, picture frames and GPS. Expect to see extra long lines at Best Buy this year as many first-time Black Friday shoppers looking for new TVs in response to the digital switchover. Dan de Grandpre from Dealnews.com predicts that shoppers will find very aggressive pricing on laptops and Blu-Ray players as well as Insignia and Westinghouse HDTVs.
Prediction: Lines stretched around the block will bring in record sales for the electronics giant.
---------------------------------
Circuit City
Status: Under new leadership, Circuit City will be counting on Black Friday to bring in a profitable quarter.
What's likely to be on sale: Home theater, games and cameras. Like Best Buy, Circuit City will be looking to lure in customers who are upgrading to their first HDTV. Don't be surprised if Circuit City also offers crazy deals for a quality 7.1 surround sound home theater in a box system below $200! Dan de Grandpre from Dealnews.com expects similar laptops deals as well as "wicked" HD TV deals from Circuit City.
Prediction: Circuit City may do well this year by being a one-stop Black Friday shop
---------------------------------
JC Penney
Status: Sales were plunging even before a weak back-to-school season
What's likely to be on sale: As in the recent past, JC Penney will be cutting prices on clothing for the entire family, but will be gunning especially for the teen audience -- at least as shopped for by moms and dads buying presents (while the teens themselves seem only to be heading to Aeropostale).
Prediction: Doorbusters, like the 88-cent items offered this fall, may do better than any new "fashion" lines that the store adds.
---------------------------------
Kohl's
Status: Kohl's is down but not as down as some (like Penney's, which was down 38%)
What's likely to be on sale: Kohl's will be heavily discounting apparel but should also be counted on to provide a large selection of boxed gift items for family and friends. Many of Kohl's best deals will go quick so be sure to get there for the doorbusters. Also expect a celebrity-friendly marketing campaign that will try to lure in youngsters.
Prediction: Kohl's will be cutting prices on loss-leaders to fill up the store with excited customers in order to boost overall sales.
---------------------------------
Sears
Status: Struggling the most (down 62% last quarter) and trying to stay out of bankruptcy.
What's likely to be on sale: Sears will offer alluring prices on clothing and their Craftsman line of tools to bring in shoppers early in the day. Expect in store sales to be complimented with several online only deals! And keep a watch out for competitive prices on big-ticket items and home electronics, which may end up besting Best Buy and Circuit City.
Prediction: With price guarantees and 0% financing Sears will be a busy store on Black Friday.
---------------------------------
Old Navy
Status: Struggling even as consumers head for low-cost brands, down 9% at last check
What's likely to be on sale: Old Navy typically offers up fewer items than most Black Friday retailers but that the deals will still be plentiful on cold weather clothing. Online discounts may be the best bet, as the parent company just merged all of its brands onto one shopping site.
Prediction: Old Navy will draw crowds but it's not likely the deals will inspire long lines.
---------------------------------
Amazon
Status: Riding high on digital sales and low prices Amazon is set up to offer great prices this Fall
What's likely to be on sale: Dan de Grandpre from Dealnews.com predicts that consumers will see amazing prices on home and garden items as well as tools and hardware. Due to moves Amazon took last year he wouldn't be surprised to see them beat other retailers prices in the days and weeks leading up to Black Friday.
Prediction: Amazon will use free or cheap shipping and discounts across the board to come out on top of online retailers this Black Friday.