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I'll start doing good, get bored with whatever I'm doing, and then be back at square one.
Here's the thing ...nothing is exciting all the time. Sometimes things are just routine. But we do them anyway because we're committed. Think of it like being married or being in a relationship. Sometimes a relationship is really fun and exciting and you are passionately in love with your SO. But no relationship can maintain that passion 100% of the time. Sometimes you're at home sitting on the sofa, your SO is watching football, you're reading a magazine and you stop and think "God I'm bored. Is this what my Sunday's are going to be like during the whole football season?"

So do you ditch your boyfriend (or divorce your spouse) because you're bored? Of course not. Just because you're not in a relationship high, doesn't mean the relationship is over.
I've said this a lot before and I'm sure some people think I sound like a broken record.

For me ... what I'm doing to make myself healthier isn't about being motivated. It's not about having fun (although I do try to do things I enjoy). It's about doing the responsible adult thing. We all have things we have to do every day in order to live life - things that aren't necessarily fun. We all get up in the morning to go to work. We all brush our teeth. We all do laundry. We all wash the dishes. We all pay the bills. None of us love to do those things, do we? I mean sometimes work is fun and sometimes you get some satisfaction out of seeing a clean kitchen, but who *really* gets up in the morning and says "YAY!!!!! I get to write $1000 worth of checks today to pay my bills!"
Being healthy and exercising is the same thing for me. It is something I do because I have to, just like if I don't pay the electric bill, they'll turn of my electricity.
All of that said, I did choose my plan - calorie counting - because it gives me the most flexibility. If I had to work with a diet that dictated what I ate and/or made me eat the same thing over and over again, I would get bored and frustrated and I'd quit.
With calorie counting, I often *do* eat the same thing every day (at least for breakfast and often for lunch as well) but that's my *choice*. I also know that if I decide I don't want yogurt and blueberries for breakfast, I can have something else and not have to feel guilty for going "off plan".
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