Well, to give Quaker the benefit of the doubt here...compared to most of the *other* "girly oatmeal packets" it's got a lot less of the bad stuff - sugar, sodium etc - and I personally know several co-workers who keep oatmeal packets on hand in their desks since they don't take up a lot of room, and only take a few seconds to prepare just using hot water from the coffeemaker...
might be a good alternative for kids as well - you know, the kids who are used to having the Dinosaur Eggs instant oatmeal (BLECCCH!!!). I actually tried the Banana Bread WC Oatmeal and it wasn't bad...a bit on the 'salty' side for me, but then again I don't add salt to my 'regular' oatmeal normally. For folks who are accustomed to having, say, Cap'n Crunch or the regular sugary oatmeal packets, this would definitely be an improvement and might be an easier way to move into the REAL stuff, eventually...who knows
Also, they're portion controlled, which can be a bonus...but I agree with the marketing bit - I AM glad to see all those "low carb" products apparently taking a hiatus, judging from the shelves at the grocery stores I frequent! (although I'm betting they'll be back again in what, 10 years or so...)