I use Cetaphil as an all-over cream, including my face. It's "Cetaphil Moisturizing Lotion", fragrance-free, non-comedogenic, for dry, sensitive skin.
The skin on my face and body for that matter is very combination... some parts very dry like my legs, under eyes, elbows, feet, some parts very oily like T-zone, back, upper chest. I put the Cetaphil on the dry parts right after I towel off from the shower... this keeps the water from the shower "in" my skin.
I love it. It's very soothing, no perfumes that I unfortunately usually develop an allergy to, and it does its job well!
It's a tad pricey, like compared to Vaseline Special Care or whatever, Suave etc., but certainly not crazy money. You get a big 16 oz. pump bottle for, hmmm, $10 I think? Maybe $15? I forget. It's been a long time since I got this one and I peeled the price tag off when I got it heh!
Cheaper than department store brands DEFINITELY!
I'm a firm believer in drugstore brands being just dandy... you just have to find what works for you. (My opinion anyway!) If I had extra mola, I might drop some on face creams, but I don't, heh!