I think we all do that. I see some Atkins stuff that looks drool-worthy, then I look at the calorie count and say, "Nope, not for me!" Grass-is-greener syndrome happens no matter what plan you're on, I think.
And yeah, I agree that a good 85% of "diet" foods are pretty wretched. I find it more satisfying to eat a little bit of something delicious than a lot of something "meh."