I have a book called 101 Best Cover Letters. It says to use the PIE method.
P=Passion "Be sure when you write that what you write is said with a degree of passion, excitement, and emotion. Right or wrong, fair or unfair, a lifeless letter reflects a lifeless person."
I=Interest "Another equally important way to generate interest is to address the company's needs as you understand them and draw the connestion between those needs and your skills as means to meet them."
E-Excellence "In order for you to be considered a possible candidate, your commitment to excellence must show through in the cover letter. You must communicate the levels of integrity, confidence, competence, and trustworthiness that top employers seek."
I hope this helps. Cover Letters are so hard. If you are still having trouble I could scan and PDF some of the sample letters to you...
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