This has come up before on Fitness Scams...
http://www.3fatchicks.com/forum/show...threadid=18785
Check the link above for some opinions. As you will see, I don't think much of it. Remember "the Mommies" (I had never heard of them prior to this) do not appear to be either nutrition or psych experts - like a lot of minor celebrities (??) they are just selling the use of their name and images to the highest bidder...