Move That Candy!!!
See no candy, want no candy, say researchers
VANCOUVER (AP) -- Scientists studying candy-jar psychology have confirmed what most of us know instinctively: Out of sight is out of mind. Secretaries who were given Hershey kisses for Secretary's Week ate more of them when the jars were clear or on their desks than when the chocolates were in opaque containers or placed a short distance away.
"It should make us think about what we're doing" to undermine people's willpower, said Dr. Louis Aronne, director of the weight control program at Weill Cornell Medical College in New York and president of the Obesity Society, which held a conference where the research was presented on Tuesday.
The study was led by Brian Wansink, an expert on food marketing and eating behaviours from Cornell University. Aronne said it was one of the few experiments to study and quantify the temptation factor that researchers have long believed existed. Wansink and his colleagues gave 40 university secretaries 30 chocolate kisses in either a clear or an opaque candy jar placed on their desks or about two metres away. The dish was refilled each night, and researchers counted how many candies were eaten over the next four weeks.
Secretaries ate an average of 7.7 kisses each day when the candies were in clear containers on their desks; 4.6 when in opaque jars on the desk; 5.6 when in clear jars two metres away; and 3.1 when in opaque jars two metres away.
In interviews afterward, secretaries overestimated how many chocolates they ate when they had to walk a few feet to get some, and underestimated how many they consumed when the treats were in easy reach.
"The less effortful it is to eat, the easier it was to forget how much they ate," the study found.
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