Don't just go in and get answers to a list of questions you've made up before the interview. Really listen to what he's saying and have a conversation. Be interested in this person. Make it your goal to really get to know who he is, to learn what about him makes him unique. Don't be afraid to let there be silence or to ask something like, "Can you expand on that?" He might drop hints to questions you could ask as you're talking to him, like if he says he started the business "right after my son was killed," or something like that, give him the chance to talk about that instead of rushing on to the question next on your list. Sure, maybe the information won't be useful to you when you write your assignment, but it just might be, or you just might be the helpful ear that makes his day. It's been my experience that not a lot of people are really listened to often in their lives.
Often, details can tell a lot about a person. Look for clues to his personality, what's important to him. Does he have awards on his walls? Certain decorations? What about his clothes or any jewelry? Has he named any menu items after anyone or anything?
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