The New York Times recently ran an article about portion sizes in restaurants and TGIFriday's new Right Size menu. Studies have shown that the bigger the portion, the more we eat regardless of our good intentions and self-discipline. And we're eating 15% more calories per day than we did just twenty years ago. A coincidence?
The problem is that customers say that they want smaller portions but then don't buy them, restaurants report:
Quote:
The strategy of serving consumers smaller servings has a lamentably unprofitable history. Many restaurateurs remember far too well what happened to the Ruby Tuesday chain in 2004 after it trimmed some portions and started printing nutritional information on the menu of calorie-packed burgers, steaks and ribs. Consumers complained about the changes, and after about five months, Ruby Tuesday plumped the portions and provided nutritional information only when asked.
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Check out the article - it's full of interesting facts about the history of supersizing.
Will Diners Still Swallow This?