I was watching Law and Order CI today and saw the latest Slim Fast commercial. As a long time dieter, I've done SlimFast along with every other diet on the planet. It was making fun of diet pills, which amused me, but the tag line to their commercials really REALLY set me off.
Who has time to slim slowly?
Every time I dieted, I wanted to lose the weight fast. After all, we come from an instant gratification society, one where we want it all and we want it now. However, it didn't take me six months to get this way, so why on earth would it make sense that I could get rid of it? The only sustainable weight loss I have ever had was through long term changes to my diet and exercise.
Even SlimFast's website is promoting Slim·Fast is the clinically proven way to lose weight quickly for your next big event.
Now I am not knocking SlimFast as a diet plan. It works great for some people, especially those who live a fast food life and need something quick. But the fact their website is promoting SlimFast as a quick fix just seems unhealthy, and something about all this just rings my danger bells.