Kellogg's must be advertising this again
because this is the second thread in the same week about the Special K Diet Challenge...
Aphil gave a GREAT answer IMO - so I've merged the two threads together. There's no big secret about it (there really IS no 'big secret' in losing weight - just a matter of calories in, calories out and changing your lifestyle!). It's a marketing strategy that Kellogg's has used quite successfully for decades now (anyone else remember the "Special K Breakfast" diet plan that was on the boxes back in the 60's and 70's?) but really, when you get right down to it, it's a low calorie diet with Special K used as a centerpiece.
Indeed, there ARE healthier cereals out there...and there are plenty worse (my DH, a cereal junkie with a particular fetish for Lucky Charms [nope - I DON'T buy them!!!] loves the Special K with Red Berries that came out this year - one of his favorites now). Despite the fact that they're also known for junk food such as Pop-Tarts, Froot Loops, and Sugar Smacks (wait - I noticed in the store the other day that they're simply called "Smacks"!) the company was founded on health - anyone who has seen the film
The Road to Wellville will recognize the name of Kellogg - the Dr. of the Battle Creek Sanitarium was actually the older brother of the founder of the cereal company - W.K. Kellogg, who basically built his company on corn flakes.
(okay, here's the history part) Even though he had children, Mr. Kellogg left the bulk of his fortune in trust to help others - he was known throughout his life and afterwards as one of the greatest philanthropists, and the W.K. Kellogg Foundation still gives millions of dollars in grants away each year, towards the areas of health, food systems and rural development, youth and education, and volunteerism.
One example here in California is the 800 acre Arabian horse ranch that Mr. Kellogg founded in the 1920's, in Pomona, California. In 1932, he donated the ranch to the University of California - it is now known as the Kellogg campus of California Polytechnic State University, still famous for its Arabian horse program; in fact, Kellogg breeding is still highly valued in Arabian horse bloodlines today.
Okay...did I put you to sleep or what...back on topic...