Well, it's just a matter of taste ...I did take the rest of the SF Hershey's to class, and there were different opinions ...some liked them, and some didn't ...The majority said that if they were going to eat chocolate, they'd eat the 'real' stuff (sweetened in the good old fashioned way), eat less, and enjoy it more ...the members that said they'd buy it would do so because of health issues, and others actually liked it, but thought it was too expensive (the bags ARE small, and they ARE spendy). There ya go ...