Good question! It's actually very easy once you know how: when you click on the Link icon and fill in the URL in the box and click okay, it adds something like this into your message box:
Quote:
[ URL = " http://thisisnotareal.link " ] http://thisisnotareal.link [ / URL ]
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(without the spaces) The blue part will actually be highlighted in blue and if you simply type right there what you want the label to say, it will replace that highlight part and will print what you typed instead of the URL.
Another way to do it is to Select some text you have already typed into the message, click on the Link icon, fill in the URL, click okay and the selected text will appear as the label. Slick, eh?
Hope that's clear -- it seems really convoluted, but it's much easier done than described!
Kiwi