I agree with newleaf. Healthy eating is definitely not the norm in our culture by any means, and people (kids especially) notice when we are deviating from the norm. As to whether it's considered a "diet"...yeah, sometimes it is, but not always.
What strikes me is that we live in a society that thinks that tasteless, starchy vegetables (e.g. corn) drenched in butter or fried, packaged fruit snacks 'made with REAL fruit juice!', and brownies with a little bit of spinach hidden in the batter are all 'healthy.' Not by my standards! /end mini-rant