They have them in the back for the same reason they post the petite models on the front of magazines. So many in the USA are overweight, so I can't see why it would make any difference in appealing to shoppers, but either it does, or they think it will. They're going for eye appeal. They put the fashionable, appealing, thinner clothing up front, and the thinner model on the cover.
Why they don't try to make more fashionable plus sized clothing though I can't understand. The only thing I can think of is that they figure that plus sized women are insecure and probably won't wear anything that they think will show their waist or is supposed to be sexy. I guess they figure we'd WANT to dress frumpy to hide our weight. And sadly, for the most part, they ARE right there. I know that's exactly how I dressed. I wouldn't get anything that was tapered at the waist or that I thought was meant for someone younger. Now I'm 42 and don't mind wearing a younger set of clothes, but only because I'm now proud of the body I have.
You can GET more fashionable stuff in plus BTW, but you have to pay a good price for it.
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