Where I am, fruits are generally much more expensive than veggies. A head of green leaf lettuce will give me a bunch of sevings for a buck, or maybe two in the winter. A bunch of carrots will be a dollar for three or four servings, and still pretty cheap in the winter too. An apple, a banana, a peach will generally be anywhere from 50 cents to over a dollar for one (which is usually one serving each, maybe 2). However, everything, even expensive fruits, will go on sale now and then. Last week, a 2-lb container of blueberries was $4. At half a cup per serving, there had to be 10 servings in that container! (Not that I eat a half a cup at a time!

) So my first piece of advice is to keep an eye on sales, and tailor your menu plannin to the sales.
My second piece of advice is that cooking from scratch is far, far cheaper than buying prepared/processed food, even veg food. Yes, "fake meats" are costly. But plain tofu, where I am, is $2 a package, which is about 5 servings. And beans?!? A bag of uncooked chickpeas is $2, which has to be at least 10 servings. Hummus is one of my favourite things on each, and while tahini is a little more costly, tahini-free hummus is cheap pretty easy to make, super-delicious and very nutritious! (Mmm, I want hummus now.

)
My most recent lunch is
black bean burgers from Veganomicon (I hope the link works). The beans are a couple bucks for a bag, the tomato paste is 50 cents for a can of several servings (freeze the rest by the tablespoon in plastic wrap so it doesn't go to waste), the vital wheat gluten is about $10 for a bag but you get probably 10 portions, the buns are cheap but whole wheat ones are a little more costly (I paid $3 for 8 buns on the weekend), the onions/garlic/breadcrumbs are cheap, and the cilantro can be costly but is completely optional. The cost of what you used to make 8 servings of burgers: under $7. This week I also bought a red onion and avocado ($4 for a bag of 5 avocados) to top my burgers with, but you can buy tomatoes instead. You could also buy green leaf lettuce and have a lettuce-only salad on the side, topped with oil and vinegar (cheaper than salad dressing) and maybe the other half of the avocado and some of the red onion). Yum!
My last advice: plan, plan, plan! I never walk into a grocery store without a list. I would spend way too much on things I craved and buy things I din't really want/need if I didn't have a list.
Good luck!
