great site.
We are lucky where I live - the regular store carries their own name brand of recycled TP and it is cheaper than most of the brands of regular paper.
The company has their own line of organic products and stocks organic milk and dairy products as well as soy and rice alternatives.
I think it is great that some companies are listening to consumer demands and have started stocking products (including veggie, vegan, special diet needs, organic and foods from different cultures) on a regular basis.
I buy some things from our grocer but also buy from local specialty shops in order to help support small business. We have a great Italian store nearby that stocks organic olive oil at reasonable prices - yum!