Quilter - "White Whole Wheat" is actually a variety of wheat. It's still not white, but it is lighter and softer than regular red wheat. It's still a whole grain and most are unbleached - the "White" just refers to the wheat varietal.
I only use white whole wheat flour now. Like mandalinn said, it is a type of wheat, I have never seen bleached (I have used maybe 3 or 4 different brands), and it is equally nutritious as the darker red wheat....
Here is more than you could ever want to know about white whole wheat. I learned a lot here!