I buy a lot of organic food... but I no longer hold many illusions that it's any better for me for the most part... It really has more to do with brand recognition and brand loyalty and I like the quality of the products... So I guess like most people who have to do most of their food shopping in supermarkets in this country I guess I'm just susceptible to marketing... but that's kind of the whole point of a supermarket anyway... so I don't really feel deceived...
