I have often taken the "if you can't pronounce the ingredients, avoid it" rule with a grain of salt. If the "ingredients" listed in an organically grown tomato were specifically listed, people would be terrified to eat it. Would you eat something with "β-fructofuranosidase, polyphenol oxidase, and indole-3-acetic acid" would you eat it? Not to mention deoxyribonucleic acid
These are all chemicals. Many of them can be fabricated identically in the lab. And if it was made in the lab or made in the tomato, it makes no difference to the properties of the chemical, and thus the effects on your body.Take a look at this article --> http://www.montrealgazette.com/healt...825/story.html
It basically points out that "chemical free" is just a catchy advertising trick. NOTHING is chemical free because EVERYTHING is a chemical. Water is a chemical. Proteins, carbohydrates, fats, etc are all chemicals and they all have scary scientific names that we have been told to avoid. The "chemical free" scheme just plays on the fact that it's trendy to eat "whole" foods. People want to read "real" ingredients like chicken, tomatoes, milk, etc.
I dunno, I definitely understand the benefits of minimizing processed foods in a diet. I make it a point to shop on the outside of the grocery store and limit heavily processed foods. However, keep in mind that these chemicals are not necessarily evil. The vast majority are organic molecules that your body is perfectly capable of digesting and using no matter where it came from. Breaking a carbon-hydrogen bond is the same process in a molecule from an organic tomato and a labratory fabricated ingredient.

