http://scienceblogs.com/cortex/2009/...mcgriddles.php
The research was done on mice. Some of the mice could not taste, but preferred sugar water over both plain water and sucralose water. It's basically saying that there may be dopamine receptors in our brains that can detect caloric-laden foods. Dopamine is a neurotransmitter associated with pleasure or reward.
The take-home point? "This is a troubling idea, since it reveals the very deep biological roots underlying the obesity epidemic. Let's imagine, for instance, that some genius invented a reduced calorie bacon product that tasted exactly like bacon, except it had 50 percent fewer calories. It would obviously be a great day for civilization. But this research suggests that such a pseudo-bacon product, even though it tasted identical to real bacon, would actually give us much less pleasure. Why? Because it made us less fat. Because energy is inherently delicious. Because we are programmed to enjoy calories."
This struck a chord in me. I cannot be the only person who feels a hit of pleasure when eating a donut, or a piece of cake (even if it isn't tasty). Right? I'm not the only one, right??

I've often thought I was kind of making that pleasure feeling up, but this research makes me wonder if the reason why I turn to these foods in times of stress is because they DO provide my brain pleasure!! It makes sense why it's hard quit eating them; my brain likes them.
Of course, this idea also kind of pisses me off -- who's in charge here? Me, or my brain????? Or rather, my logical, rational brain, or my dopamine receptors in the nucleus accumbens??!!
Do you think this information could help when under stress and craving those fatty foods??






